Red Collection @ Fashion Week

 

Ancient Greek was the theme of the Red Collection at Fashion Week held at Auckland's Viaduct Centre. As a concept consultant, visually impactful elements were provided to bring the theme to life.

Red Carpet Entrance

 The exterior facade was kept minimal yet mysterious with armed guards dressed the part.

Center Stage with Westpac CEO Peter Clare

Gigantic flames were essential to bring a primal and red hot presence to the evening.

For the after party, the runway was segmented and transformed to raised lounges.

Guests were properly cooled off ~ feather tickle~ by servants.

National Fieldays, New Zealand

Activities were developed for Westpac's "Family Day" at the National Fieldays.
They desired a "word of mouth" buzz for their marquee.

The brief was to address seeds and its growth within a hothouse.

Visitors were shown how to recycle newspaper by folding it into a seedling pot.

Peas were planted in their pot and made ready to take home along with home care instructions.

Wooden sprouts challenged one's sense of balance.

One of the distinctive varieties that sprouted.

Wooden seed blocks on magnetic boards made the game mobile.

A clue found in the mouth of this capsicum.

RESULT:
Word of mouth buzz was successfully generated.

The brief expected 400-500 visitors on the day.  

The final count just exceeded 2400.

"Clint managed our kids station at the Westpac Fieldays stand. Clint created an epic space which was interactive and engaging while teaching kids about sustainability. What was meant to provide entertainment for kids, soon captivated grandparents, parents and children alike!"

Marianne Falconer, Westpac NZ